Privacy Policy
Effective Date: July 1, 2026
Pilates Cœur respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices you have regarding your information.
By visiting our website, joining our waitlist, creating an account, booking services, or otherwise interacting with Pilates Cœur, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following categories of information:
Personal Information
Information you voluntarily provide, including:
- Name
- Email address
- Phone number
- Mailing or billing address
- Emergency contact information
- Date of birth (when applicable)
- Account login information
- Membership and booking information
Health & Wellness Information
Pilates Cœur may ask you to voluntarily provide health and wellness information that is relevant to your safe participation in Pilates activities, including injuries, physical limitations, pregnancy, surgeries, medical conditions affecting exercise, or fitness goals.
This information is used solely to help us provide a safe and appropriate fitness experience. Pilates Cœur is not a healthcare provider, and this information is not maintained as medical records or subject to healthcare privacy laws such as HIPAA.
Payment Information
Payments are processed through secure third-party payment providers. Pilates Cœur does not store complete credit card numbers or payment credentials on our systems.
Website & Device Information
When you visit our website, we may automatically collect information such as:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Time spent on our website
- Referral source
This information helps us improve our website and better understand visitor behavior.
2. How We Use Your Information
We use your information to:
- Manage your waitlist registration, memberships, bookings, and purchases.
- Schedule classes, guided reformer sessions, private sessions, and appointments.
- Process payments.
- Communicate regarding your account.
- Send booking confirmations, reminders, cancellations, and waitlist notifications.
- Respond to questions and customer service requests.
- Help maintain a safe exercise environment.
- Improve our services and client experience.
- Analyze website usage and marketing effectiveness.
- Send newsletters, promotions, and studio updates when you have chosen to receive them.
You may unsubscribe from marketing emails at any time. Please note that you may still receive important transactional communications regarding your account or bookings.
3. Text Messages and Email Communications
If you provide your mobile phone number, you may receive:
- Appointment reminders
- Booking confirmations
- Waitlist notifications
- Account-related communications
- Promotional messages (only where permitted)
You may opt out of promotional text messages at any time by following the instructions included in those messages. Standard message and data rates may apply.
4. Cookies and Analytics
Our website may use cookies and similar technologies to improve your browsing experience and better understand how visitors use our website.
These technologies may include analytics and advertising tools that help us:
- Understand website traffic
- Improve website functionality
- Measure marketing effectiveness
- Deliver relevant advertising
You may disable cookies through your browser settings, although certain features of the website may not function properly.
5. How We Share Information
We respect your privacy and do not sell or rent your personal information.
We may share information with trusted third-party providers that help us operate our business, including:
- Membership and scheduling platforms
- Payment processors
- Email communication providers
- SMS communication providers
- Website hosting providers
- Analytics providers
- Marketing platforms
These providers are only permitted to use your information as necessary to provide services on our behalf.
We may also disclose information:
- When required by law.
- To comply with legal obligations.
- To protect the rights, safety, or property of Pilates Cœur, our members, or others.
6. Photography and Media
From time to time, Pilates Cœur may photograph or record classes, events, or activities for promotional, educational, or marketing purposes.
If you prefer not to appear in photographs or videos, please notify us in writing before participating in the applicable class or event. We will make reasonable efforts to honor your request.
Private sessions will never be photographed or recorded without your express permission.
7. Data Security
We use commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information.
While we strive to protect your information, no method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security.
8. Data Retention
We retain personal information only as long as necessary to:
- Provide our services
- Maintain business records
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
When information is no longer needed, it is securely deleted or anonymized where appropriate.
9. Your Privacy Rights
You may request to:
- Access your personal information.
- Correct inaccurate information.
- Update your information.
- Request deletion of your personal information, subject to applicable legal requirements.
- Withdraw consent for marketing communications.
To exercise these rights, please contact us using the information below.
10. Children's Privacy
Pilates Cœur does not knowingly collect personal information from children under the age of 13.
Our services are intended for individuals age 16 and older unless participating with the consent of a parent or legal guardian or as otherwise permitted by our studio policies.
11. Business Changes
If Pilates Cœur undergoes a merger, acquisition, sale of assets, or other business transition, customer information may be transferred as part of that transaction, subject to this Privacy Policy.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements.
The updated version will be posted on our website with a revised Effective Date.
13. Contact Us
If you have questions regarding this Privacy Policy or how your information is handled, please contact us:
Pilates Cœur
Email: info@pilatescoeur.com
Phone: (631) 213-9336
Website: www.pilatescoeur.com